📈 This Week on the Forgotten Coast

Real Estate Market Recap — November 23rd to November 29th, 2025

Even with a holiday week in the mix, the Forgotten Coast market continued to show subtle but meaningful movement. Residential and land inventory both tightened, a pattern we usually see heading into the final month of the year as sellers hold off until January and serious buyers keep hunting.

Instead of slowing to a stop, the market shifted into a quieter—but more purposeful—rhythm.

💡 Inventory Snapshot

“Holiday weeks sift out the browsers and spotlight the motivated.”

Fewer new listings were added this week, but the properties currently available continue to offer strong variety across price points, locations, and lifestyle features.

🏠 Residential Snapshot

735 Active Listings
– 264 in Franklin County
– 434 in Gulf County
– 37 in Other Counties
– 174 waterfront / water-view homes

🌱 Vacant Land Snapshot

739 Active Lots
– 340 in Franklin County
– 368 in Gulf County
– 31 in Other Counties
– 134 waterfront / water-view lots
– 109 RV-approved lots ($7K–$1.4M)

📦 Sales This Week

21 properties closed, ranging from $22,500 to $2,099,900.

What stood out this week wasn’t the number of sales — it was the variety:

• Small inland lots
• Large acreage parcels
• Move-in-ready homes
• High-end luxury waterfront
• Investment-friendly properties

This spread suggests buyers are still actively pursuing specific goals, whether that’s a future build site, a rental property, or a full-time residence.

🌊 Trend Spotlight: The “End-of-Year Advantage”

According to Realtor.com and NAR seasonal behavior reports, buyers who shop between Thanksgiving and New Year’s often have:

• Stronger financing readiness
• Shorter decision-making windows
• Higher motivation to close before rate or tax-year changes

Locally, we’re seeing the same pattern. Across both counties, listing views climbed even though showings dipped — meaning buyers are researching heavily and prepping for early-December offers.

Sellers who list in December often benefit from less competition and more serious inquiries.

Source: Realtor.com Housing Trends 2025 Holiday Activity Report; NAR Seasonal Buyer Behavior Insights.

💬 Market Tip of the Week: Highlight What Buyers Can’t See on a Map

As we move into December, buyers are comparing not just properties — but experiences.

To stand out, sellers should spotlight:
✓ Walkability or golf-cart access
✓ Rental earning potential
✓ Community amenities (pool, pickleball, beach access)
✓ Unique lifestyle perks (sunset decks, oversized garages, boat storage)
✓ Lot advantages (X flood zone, privacy buffer, corner lots)

Buyers aren’t only choosing a property — they’re choosing a way of living.

🌴 The Forgotten Coast continues to move at a steady, balanced pace as we approach year-end. Whether you’re watching the market, preparing to sell, or planning a purchase, this season still holds opportunity.

🔎 Source: Inventory & sales figures sourced from Flex/RA MLS — Gulf & Franklin Counties, market data pulled Dec 3rd, 2025.