📈 This Week on the Forgotten Coast

Real Estate Market Recap — November 9th to November 15th, 2025

Every week we track the evolving market trends across Gulf and Franklin Counties to keep buyers and sellers informed.

This week showed a small shift: residential listings tightened slightly, while land inventory stayed nearly unchanged. Waterfront homes and RV-approved lots continue to receive the strongest attention from active buyers.

💡 Inventory Snapshot

“The market doesn’t move in leaps — it moves in signals. And this week’s inventory sends a clear one.”
Homes dipped a bit, land remained steady, and waterfront opportunities are still leading the conversation. Whether you’re actively searching or simply watching trends develop, here’s what’s available right now:

🏠 Residential Snapshot

769 Active Listings
– 281 in Franklin County
– 455 in Gulf County
– 33 in Other Counties
– 183 are waterfront or water-view homes

🌱 Vacant Land Snapshot

760 Active Lots
– 345 in Franklin County
– 388 in Gulf County
– 27 in Other Counties
– 136 are waterfront or water-view lots
– 118 are RV-approved (priced $7K–$1.4M)

📦 Sales This Week

18 properties sold — ranging from $22,500 to $2,099,900.
Sales included starter land parcels, traditional residential homes, and high-end coastal properties — showing that demand remains steady across all price points heading into mid-November.

🌊 Trend Spotlight: Lifestyle-Driven Decision Making

Buyers aren’t just comparing prices — they’re comparing lifestyles.
This week’s showing activity highlighted strong interest in:

• Turnkey homes with modern updates
• Waterfront lots suitable for both recreation and investment
• Golf-cart-friendly neighborhoods
• Properties with proven rental history

Homes or lots needing major repairs are still selling — but pricing must reflect condition, and listings that lean into lifestyle value are moving faster.

💬 Market Tip of the Week: Use Photos to Sell the Story

Today’s buyers shop with their eyes first. Sellers can boost showing traffic by updating listing photos to highlight:

✓ Outdoor living areas
✓ Water views or beach access
✓ Fence or yard space for pets
✓ Open living layouts for hosting
✓ Seasonal sunset lighting

A listing that helps buyers visualize their daily life consistently performs better than one that simply lists features.

🌴 Whether you’re buying, selling, or monitoring the market, the Forgotten Coast continues to offer steady movement and healthy opportunities as we head into the late-fall season.

🔎 Site:Inventory & sales figures sourced from Flex/RA MLS — Gulf & Franklin Counties, report generated on November 17, 2025.